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26th of September 2017


Wrap Up | Apple's Fall 2017 Announcements


After all the rumors, leaks, and speculation, Apple officially introduces the iPhone 8 and the most talked about device this year, the iPhone X. The iPhone 8 will feature a glass-backed design, a new retina display with TrueTone technology, 25% louder speakers with deeper bass, a new processor called the A11 Bionic with a six-core CPU, and a three core Apple-designed GPU. 

The camera is updated with a new 12MP sensor with deeper pixels, a new color filter, better low light quality, f/1.8 and f/2.8 apertures in the standard and telephoto cameras, and an improvement to Portrait mode with enhanced bokeh and a new feature called Portrait lighting to get studio-like shots. Video also gets an upgrade with improved 4K modes and better slow-mo in 1080p. 

The phones will also be supporting the wireless Qi standard so you can now finally charge the iPhone on a wide variety of already-available wireless chargers. Apple won't have an official charging pad available at launch, but will be selling two official Made for iPhone chargers from Mophie and Belkin.


The biggest news on the iPhone front is the introduction of iPhone X (pronounced ten), which features that edge-to-edge screen that's wrapped in a surgical grade stainless steel. The much talked about screen will feature a 5.8" Super Retina OLED Display with 2436 x 1135 resolution and 458 pixels per inch, TrueTone technology, and HDR and Dolby Vision support. 

Unlocking your phone will now happen via Face ID that uses a "TrueDepth" camera and neural network technology to scan your face and it will only unlock if your eyes are pointing at the phone. It will also have a feature called Animoji to use the TrueDepth camera to animate your emojis based on your facial expression.

Other features include a 12MP camera with f/1.8 and f/2.4 apertures, dual optical image stabilization, Quad-LED flash, an A11 Bionic chip, an improved touch system, wireless QI charging, Bluetooth 5.0, and fast charging. 

iPhone X will start at $999 and will go on sale for pre-orders on October 27th and releases on November 3rd.

Apple Watch Series 3watch_series_3_incoming_two-wrap

Today, Apple introduced the Series 3 watches, which now integrates cellular connectivity so you no longer have to be tethered to your iPhone. The watch boasts a new dual core processor, a W2 chip for improved Bluetooth and WiFi, a barometric altimeter, and they've managed to fit all that new hardware into a case that is virtually the same size as the previous model. 

Since the watch now has cellular connectivity, you'll be able to connect it to your Airpods to listen to Apple Music. A variety of new bands and case finishes will be available, the most notable of which is a sleek grey ceramic. The watches will now start at $249 for the Series 1 model and $399 ($349 w/o) for the cellular-enabled Series 3 model.

Apple TVapple_tv_4k_remote_topdown

Apple's set-top box is going Ultra HD with the Apple TV 4K that will support the latest in HDR and Dolby Vision technology. As for content, many of the major studios will be delivering 4K movies at the same pricing on the iTunes Movie Store and services like Netflix and Amazon Video will be updating their apps to support 4K. One of the biggest internal upgrades is the new A10X Fusion chip that easily handles 4K HDR video and will support enhanced graphics for improved gaming visuals. The new 4K models will be price at $179 and $199. 

AirPower iphonex_charging_dock_pods

Apple will be introducing a new and more efficient way to charge all their devices with a new AirPower charging pad that lets you place your phone, watch, and Airpods for wireless charging. Airpower will be released sometime next year. 

Visit for more info on today's announcements.

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