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23rd of March 2018


Apple Buys Texture, a Netflix for Magazines


Apple on Monday announced plans to acquire digital magazine subscription service Texture for an undisclosed sum.

Similar to Netflix or Hulu but for magazines, Texture gives you full digital access to more than 200 magazines for one monthly subscription fee.

"We're excited Texture will join Apple, along with an impressive catalog of magazines from many of the world's leading publishers," Apple's Senior Vice President of Internet Software and Services Eddy Cue said in a statement. "We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users."

Texture was created by Next Issue Media, a startup formed by publishers Condé Nast, Hearst, Meredith, News Corp., Rogers Communications, and Time. The app launched in 2010 and is now available for iOS, Android devices, and Amazon Fire tablets. New users can get a 7-day free trial of Texture; after that it will set you back $9.99 a month.

Texture has been on Apple's radar for a while now. In 2016, Cupertino included Texture in its list of the best iOS apps of the year. In its acquisition announcement, Apple did not share any future plans for Texture.

Texture users can download issues for offline reading, create a digital library of their favorite articles and magazines, and get recommendations based on their interests. The app offers access to magazines like People, Time, GQ, Glamour, The New Yorker, Bon Appétit, Newsweek, ESPN, National Geographic, InStyle, Allrecipes, Shape, Men's Health, and, of course, PC Magazine.

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